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Unleashing Your Greatest Asset - Your BrandCulture - To Power Up Your Bottom Line

Tuesday, March 14

12:00PM-1:00PM

Presented By:

William C. Hayward, Director, Strategic Communications & Analytics

Mike Forthman, Senior Healthcare Consultant

Marketing Works

What makes patients choose a particular practice and keep coming back? What motivates talented healthcare employees to choose and remain at a given workplace? How do your brand and your inner culture affect both? What do you stand for- and what won't you stand for? Why does it matter, and does your team know it? This session demonstrates how high-performing organizations marry brand (expectations and experiences that drive customer choice) and culture (beliefs and behaviors that determine how employees interact internally with customers). The rest, more powerful than a brand or culture, is a BrandCulture- with internal operations and external presentation working harmoniously to attract and retain exceptional whose behaviors, in turn, build a loyal, profitable patient base. 

(Members Attend Free, Non-members $35.00)

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Continuing Education Units, CEU's:

Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.